Privacy Policy

Last Updated: 2026

Live Well Care ("we," "us," "our," or "Company") operates the livewellcare.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which serves as an affiliate platform for casino and gambling products.

Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We may collect information about you in various ways, including:

• Personal Information: Name, email address, postal address, phone number, and date of birth (when voluntarily provided through contact forms or registration).
• Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
• Cookies and Tracking Technologies: Cookies, web beacons, pixels, and similar technologies to track your activity and preferences.
• Usage Data: Information about how you interact with our Site, including clicks, searches, time spent on pages, and links followed.
• Affiliate Tracking Data: Referral source, conversion data, and affiliate commission-related information.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Site and our services.
• To monitor and analyse Site usage patterns, trends, and performance through analytics tools.
• To track affiliate referrals and calculate commissions from casino partners.
• To send promotional content, updates, and marketing communications (with your consent where required).
• To respond to your enquiries and provide customer support.
• To comply with legal obligations and enforce our Terms of Service.
• To detect, prevent, and address fraud, security issues, and technical problems.

3. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance user experience. The types of cookies we use include:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino partners and affiliate performance.
• Marketing/Advertising Cookies: Used for retargeting and personalised advertising.
• Third-Party Cookies: Placed by casino partners and advertising networks.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. However, blocking essential cookies may impact Site functionality. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

4. Third-Party Links

Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. Each casino and third-party platform maintains its own privacy policy, and we strongly encourage you to review their terms before providing any personal information or engaging in gambling activities.

Your use of third-party sites is at your own risk and subject to their respective privacy policies and terms of service.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to processing of your data for marketing or profiling purposes.
• Right to Lodge a Complaint: Contact the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, contact us using the details provided in the "Contact Us" section below.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Contact Information: Retained until you request deletion or unsubscribe.
• Analytics and Usage Data: Typically retained for up to 24 months (configurable in analytics tools).
• Affiliate Tracking Data: Retained for accounting, tax, and audit purposes (typically 6 years).
• Cookies: Retained according to their individual expiry settings, typically between session end and 2 years.

Where data is no longer necessary, we will securely delete or anonymise it.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: livewellcare.co.uk

We will respond to your enquiry within 30 days or as required by applicable data protection legislation.

Note: This website is an affiliate platform and does not directly offer gambling services. We are not a licensed casino operator. Please ensure you are of legal age to gamble in your jurisdiction and gamble responsibly.